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LABRADA NUTRITION HISTORY
In 1996, former Mr. Universe and pro bodybuilding
legend Lee Labrada introduced his own line of sports nutrition products to
provide others with the education and products necessary to maintain a healthy
lifestyle. This marked the beginning of Houston-based Labrada Nutrition, a
company that has grown exponentially in its five years of existence and is one
of the industry's greatest success stories. Labrada Nutrition was recently named
No. 25 in the Houston Business Journal's list of Houston's 100 Fastest-Growing
Small Businesses.
Labrada products are developed using an internal
research team and by working with food scientists to ensure quality. Lee and his
staff sample products in the making, and there is a particular emphasis on
taste. The Labrada bars and shakes have recently won the Gold Medal for Taste
from the American Tasting Institute and the NNFA People's Choice Award. Lee
seals his products with his personal guarantee, and this trust between Lee and
his customers has quickly established his brand as one of the most trusted names
in sports nutrition.
Products currently produced by Labrada Nutrition
include Lean Body® Hi-Protein Meal Replacements and Bars, new Carb Watchers™
Lean Body®, Lean Body for Her® Meal Replacement Drink Mix, ProPlete® whey
protein, Elasti Joint™ formula, ProV60 Protein Blend, and new Charge!
thermogenic formula.
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